When designing your online store, deciding what features, add-ons and plugins you have can make a world of difference between a bare site and one that customers are drawn to. With this in mind, it is essential to design a store that is easy to navigate for customers. If you only have less than a minute on average, then any additional time spent dealing with an unintuitive site can be the difference between a customer leaving and a customer deciding on a product.

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PCI DSS is a standard put forth by the Payment Card Industry Security Standards Council, which was formed in 2006 by American Express, MasterCard, Discover Financial Services, JCB and Visa International. A safe vendor will communicate to its customers on its website or through customer support how they keep personal information safe from harm’s way.

The Future of Online Shopping: How Try-Before-You-Buy Is Changing the Game

When making product assortment decisions for ecommerce, online retailers should consider cross-selling to increase profits. Cross-selling helps customers buy items with higher profit margins and other products they might want or need. Did you know that Google handles more than 3.5 billion online searches every day?

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When building your online store, you can use features or your ecommerce platform (and third-party apps) to help you. In this article, we’ll lead you through how to start an online store, from choosing an ecommerce platform to designing your website to launching your first product. With the help of this comprehensive guide, you’ll be well on your way to building a successful online store. According to research, 35% of online shoppers and 51% of shoppers said that they would buy online more if they could try items on at home without leaving their house.

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In 2025, this is forecast to decelerate to 1.7%, before slowing further to 1.68% in 2026. Buyers can easily discover their favourite brands just by scanning a brand’s Snap code. One scan to open the brand’s online offer; one scan to rule them all; one scan to find them. The idea of Shoppable posts is the same as Pinterest’s “Shop the Look”, though it has to be said that Instagram has way more impact on people and buyer behaviour than poor Pinterest. Instagram has over 800 million active users; it’s home to many influences, and it’s a platform where the majority of the users are 18 to 24 year old. Shopping directly from Pinterest isn’t available just yet so buyers will still need to link out to external websites to complete the purchase.

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THE ADVENT OF ‘BUY NOW PAY LATER’

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As with product assortment, the key to success with product discovery is to leverage customer insights gained from purchase history, engagement tracking, CX and UX surveys, and other KPIs for data-led decisions. When online shopping, read it all—the return and exchange policy, the measurements, sizing guides and carefully view all of the photos. Sometimes, you can do your due diligence, and online shopping fails are still unavoidable.